# RKS: KNOWLEDGE-BASED vs EVIDENCE-BASED DECIDING & DECISIONS
# RKS: KNOWLEDGE-BASED vs EVIDENCE-BASED DECIDING & DECISIONS The Never-Ending Tug-O-War! 1st October 2021 THE FIGHT BETWEEN THE CONSERVATIONIST vs LIBERALS ! Dear Reader, In every sphere of life and living there are two profiles of individuals and this determines a person's individualism. The take-forward of the same implications pertain not only to the future of the Company, or the country or even the individual's career, it also foretells the physical and mental health outlook. THE CORPORATE PERSPECTIVE In sales and marketing there are two types of mind-set leaders. Either the Company opts for a Captain who intends the organization to prosper by paying attention to cutting corners, or zooms in on a visionary whose mission is to shift gears by organic growth and diversification. The easiest path to show growth and profit is to cut costs. It is but evident and a no-brainier. Any ordinary subservient individual with similar position has enough experience of this mechani